Insights

Sharp talk, loose imagination, things we're thinking, questions we're asking and answering, points of view about ideas and ideas with points of view. 

Thoughts in Progress

Chief Strategy and Innovation Officer, John Shaw, offers thoughts from the week for brands to consider...

Zoom for Thought

Jim Prior, Global CEO, speaks to Professor Patricia Maguire, Director of the University College Dublin...

Is your brand living up to new expectations?

Almudena Clemente, Head of Strategy at Superunion Madrid, explains the steps brands should take to...

Focus on the here and now

Jim Prior, Global CEO, writes in Forbes on why it's important for business leaders to...

ESEF on a page...

What is ESEF and what does it really mean for the future of reporting? 

The borderless nature of gaming

Jake Myhre writes in Quartz about how esports can thrive during coronavirus. 

How to reinvent your brand

Vincent Roffers writes in AdWeek on how marketers can adjust their approaches during the pandemic. 

Podcast: Creativity with ESL

Jim Prior talks with Rodrigo Samwell, CMO of ESL.

How to be different

Cecylia Grendowicz writes in The Drum on the dangers of generic content for luxury travel...

The New Rituals of Business

Jim Prior writes in Forbes on why brands should bring creativity to their experience. 

The heart of branding

Tom Robinson writes on how corporate brands can create emotional connections.

Podcast: Creativity with Shout

Jim Prior talks creativity with Victoria Hornby, CEO of Shout.

Podcast: Creativity with Made By Sport

Jim Prior talks creativity with Sir Keith Mills, the catalyst behind Made By Sport.

Taking a stand

Society is becoming politically polarised, creating echo chambers in a post truth world.

A giant leap in society

Jim Prior writes in Forbes on why it's time for a giant leap in society.

Politics is about brands not policy

Why the existential crisis in politics is about brands not policy.

Shifting gears

Jim Prior writes in Campaign on how self-driving cars will transform the automotive brands. 

Podcast: Creativity with What We Seee

Jim Prior talks creativity with What We Seee's Misan Harriman.

Experiences are the new luxury

Luxury as a status symbol is out. A new kind of luxury is in.

Branding means business

How to create the perfect connection between businesses and consumers. 

Great brands are built on broad foundations

Successful brands are driven by passion, but rooted in society.

Podcast: Creativity with the Financial Times

Jim Prior talks creativity with the Financial Times' Jon Slade

The Charisma Enigma

Jim Prior writes in Forbes on the new leadership paradigm.  ​

Too big to fail

Why some brands don’t suffer any image damage.

Podcast: Creativity with Google

Jim Prior talks creativity with Google's Nishma Robb.

Gott Ist Tot

Paul Cardwell writes in Creative Review on how brands recover after the death of a legend.

Joining the dots…

With the commercial world becoming increasingly interconnected, companies can no longer have a two-dimentional approach...

Blade Runner

What lessons can we learn from past predictions of the future?

Building brand trust

It’s long been touted in entrepreneurial circles that failure is a precursor to progress.

Culture ate strategy for breakfast

Jim Prior writes in Forbes on why the real value of culture is to drive strategic advantage.

A beginner’s guide to TCFD

What does TCFD actually mean, and how does it impact your next Annual Report?

Untapped potential

How to use social media to amplify your corporate performance to non-investor audiences.

Go See: Frida

Frida Kahlo: Making Her Self Up: seductive glimpses into a life of art, pain and artifice.

The nature of brands

In the era of responsibility, engagement and environmentalism, nature has become a serious, involved and...

Culture: Why it matters to investors

The UK CGC has added momentum to calls for companies to report on this area.

Applying creativity to solve brand challenges

Challenges that brands face today, how they should tackle digital transformation and the importance of...

"Second floor – women’s rights"

How department stores are recognising their responsibilities to further various causes, far beyond mere commercial...

Age is just a number

How brands can negotiate the new generation gap. 

Our top tips for your gender pay gap report

Handling your gender pay gap reporting is highly sensitively is important.